An advertiser can actually purchase an entire bus called a superbus for about 25000 and place its message over the entire vehicle. Transit advertising includes the interior and exterior of buses subway cars and taxis.
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One disadvantage of transit advertising is that heavy travel times often do not permit riders to read advertising.
. Memorize flashcards and build a practice test to quiz yourself before your exam. Start studying the Chapter 12 flashcards containing study terms like A companys total marketing communications mix consists of a special blend of advertising sales promotion public relations personal selling and direct-marketing tools that the company uses to communicate customer.
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